Healthy Skepticism Library item: 15381

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: news

Cialis, Cymbalta Lead 2008’s Most Recalled Drug Ads
Pharma Live 2009 Mar 31
http://pharmalive.com/news/index.cfm?articleID=615946

Full text:

Eli Lilly produced three of the top four most-recalled prescription drug and vaccine ads on TV last year, according to new research released today by The Nielsen Company.
The ranking revealed that a spot for Eli’s Cialis was the most often recalled new pharmaceutical ad 2008. The ad was recalled by viewers at a rate 55% greater than the average based on all new prescription drug ads launched over the past year. The erectile dysfunction drug ad features a couple interrupted from an intimate moment by a surprise visit from their daughter.

“Prescription drug and vaccine advertisers have learned to adjust to the obstacles that they encountered back in 2007,” said Fariba Zamaniyan, Senior Vice President of the Healthcare practice at Nielsen IAG. “They’ve found a way to deliver more memorable ads that resonate with the audience.”