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Healthy Skepticism Library item: 15372

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

 

Publication type: news

Guild TGA petition
Pharmacy Daily (Australia) - registration required 2009 Apr 3
http://www.pharmacydaily.com.au


Full text:

THE Pharmacy Guild is circulating a petition at APP which urges the government to stop the Therapeutic Goods Administration from setting up a “compulsory website as a source of CMIs and
PIs” for consumers.

The petition claims the proposed site will “unnecessarily complicate and duplicate the existing
streamlined provision of such information via the dispensing process and integrated with the
dispensary software in a community pharmacy.”

Other possible impacts cited include that it will make it less likely that consumers will receive their CMI information, as well as a risk that manufacturers of medicines will “discontinue the current distribution system”.

It urges that the TGA be directed to distribute CMI and PI via pharmacy “and that the establishment of any TGA website should not jeopardise the viability of the existing system.”

The principal petitioner cited on the document is Kos Sclavos.

 

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Cases of wilful misrepresentation are a rarity in medical advertising. For every advertisement in which nonexistent doctors are called on to testify or deliberately irrelevant references are bunched up in [fine print], you will find a hundred or more whose greatest offenses are unquestioning enthusiasm and the skill to communicate it.

The best defence the physician can muster against this kind of advertising is a healthy skepticism and a willingness, not always apparent in the past, to do his homework. He must cultivate a flair for spotting the logical loophole, the invalid clinical trial, the unreliable or meaningless testimonial, the unneeded improvement and the unlikely claim. Above all, he must develop greater resistance to the lure of the fashionable and the new.
- Pierre R. Garai (advertising executive) 1963