Healthy Skepticism Library item: 15271

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: news

Miley M.
Marriage of Merck, Schering-Plough Would Create Third-Largest Pharma Spender
Advertising Age 2009 Mar 9
http://adage.com/abstract.php?article_id=135129

Abstract:

Omnicom Shops to Win Big if Drug Giants’ Merger Goes Through

NEW YORK (AdAge.com) — Merck & Co.‘s announcement today to acquire Schering-Plough Corp. for $41.1 billion will create the second-largest global pharmaceutical company, after Pfizer, according to 2008 revenue — with an annual measured media spending of more than $745 million. …