Healthy Skepticism Library item: 15270
Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.
Publication type: book
Grice J.
Global Pharmaceutical Marketing: A practical guide to codes and compliance
London and Chicago: Pharmaceutical Press 2007
http://www.pharmpress.com/shop/product_display.asp?sitelanguage=eng¤cyid=7&productid=9780853697176
Abstract:
Global Pharmaceutical Marketing provides a practical guide to the self-regulatory codes that govern the promotion of pharmaceuticals worldwide and supplies additional information on compliance in general.
Topics covered include:
-balance between regulation and self-regulation
-basic principles of the self-regulatory Codes of Practice
-gift sponsorship and payments
-events and hospitality
-printed promotional materials
-internet and electronic communication media
-market and clinical research.
This book is an invaluable aid to understanding how to be compliant with regulation and self-regulation throughout the world and will be of particular interest to pharmaceutical companies involved in:
-producing global marketing campaigns
-setting up advisory boards around the world
-promoting products at international congresses.
Contents:
1. Introduction: 2. Planning Core Promotional Campaigns: 3. Promotion at International Congresses: 4. Planning Advisory Boards: 5. Regulatory and Self Regulatory Overview: 6. Basic Principles of the Self Regulatory Codes: 7. Gifts, Sponsorship and Payments: 8. Events and Hospitality: 9. Printed Promotional Materials: 10. Internet and Electronic Communication Media: 11. Research: 12. Contact Information:
