Healthy Skepticism Library item: 15231

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Søndergaard J, Koefoed MM, Andersen M.
[Drug marketing: methods, effect and regulation].
Ugeskr Laeger. 2009 Mar 2; 171:(10):778-780
http://www.ncbi.nlm.nih.gov/pubmed/19265598

Abstract:

The interaction between pharmaceutical companies and physicians has been discussed intensely in recent years. Pharmaceutical companies use multiple marketing methods which are targeted at physicians: advertisement, visits by representatives, distribution of free drug samples or other gifts, sponsoring of meetings and seminars. It has been shown that this interaction influences physicians’ prescriptions inappropriately. As the interaction is inevitable, it should be further addressed how this interaction may be regulated to minimize non-rational prescribing.

Notes:

Article in Danish.