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Healthy Skepticism Library item: 15215

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

 

Publication type: Journal Article

Mundorff MB.
Reframing relations with Pharma: Drug companies are not alone
BMJ 2009 Feb 24; 338:(7693):b761
http://www.bmj.com/cgi/content/extract/338/feb24_1/b761


Abstract:

Although I agree with Godlee about pharmaceutical companies and their interaction with doctors and continuing medical education,1 they are not the only sinners. The same could just as easily be said about medical device manufacturers and their relations with clinicians-for example, about joint prostheses and orthopaedic surgeons and pacemakers and cardiologists.

If we are going to address this issue, let’s do it comprehensively, not just for drug companies.

Michael.Mundorff@iMail.org

 

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...to influence multinational corporations effectively, the efforts of governments will have to be complemented by others, notably the many voluntary organisations that have shown they can effectively represent society’s public-health interests…
A small group known as Healthy Skepticism; formerly the Medical Lobby for Appropriate Marketing) has consistently and insistently drawn the attention of producers to promotional malpractice, calling for (and often securing) correction. These organisations [Healthy Skepticism, Médecins Sans Frontières and Health Action International] are small, but they are capable; they bear malice towards no one, and they are inscrutably honest. If industry is indeed persuaded to face up to its social responsibilities in the coming years it may well be because of these associations and others like them.
- Dukes MN. Accountability of the pharmaceutical industry. Lancet. 2002 Nov 23; 360(9346)1682-4.