Healthy Skepticism Library item: 14991

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Sweet M.
Pharmaceutical marketing and the internet
Australian Prescriber 2009; 23:2-4
http://www.australianprescriber.com/magazine/32/1/2/4/

Abstract:

Pharmaceutical companies are capitalising on the advent of the internet and the development of new media forms to promote their products. Electronic detailing, interactive websites, email prompts and viral marketing campaigns using social networking sites such as YouTube, MySpace and Facebook are among the tools being used. Such campaigns are targeting both health professionals and the general public. The internet is helping to globalise and to change the nature of pharmaceutical marketing, and thus raises some new challenges for regulators.

Keywords:
advertising, drug industry, drug promotion.