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Healthy Skepticism Library item: 14864

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

 

Publication type: Journal Article

Jack A.
Legal tactics to delay launch of generic drugs cost Europe 3bn, report says
BMJ 2008 Dec 1; 337:
http://www.bmj.com/cgi/content/extract/337/dec01_2/a2817


Abstract:

Drug companies are bracing themselves for the launch of a series of antitrust investigations in Europe after the European Commission published a highly critical report on industry practices.

The 426 page preliminary report by the commission’s Competition Directorate, which is to be followed by a final version next spring, highlights widespread legal tactics by drug companies to defend their patents. The commission says that such tactics have delayed the entry of cheaper generic drugs, at a cost of 3bn (£2.5bn; $3.8bn) since the start of the decade.

It cites instances of companies starting litigation to hold up competing products, filing multiple patent applications for the same drug, and reaching out-of-court settlements with manufacturers of generic drugs to stop them entering the market.

In one “patent clustering” case a company filed 1300 patents for a single drug. An internal document quoted in the commission’s report said: “We identify options to obtain . . .

 

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Cases of wilful misrepresentation are a rarity in medical advertising. For every advertisement in which nonexistent doctors are called on to testify or deliberately irrelevant references are bunched up in [fine print], you will find a hundred or more whose greatest offenses are unquestioning enthusiasm and the skill to communicate it.

The best defence the physician can muster against this kind of advertising is a healthy skepticism and a willingness, not always apparent in the past, to do his homework. He must cultivate a flair for spotting the logical loophole, the invalid clinical trial, the unreliable or meaningless testimonial, the unneeded improvement and the unlikely claim. Above all, he must develop greater resistance to the lure of the fashionable and the new.
- Pierre R. Garai (advertising executive) 1963