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Healthy Skepticism Library item: 14789

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

 

Publication type: Journal Article

Transparency rules at the Cleveland Clinic
The Lancet 2008 Dec 13; 372:(9655):2002
http://www.thelancet.com/journals/lancet/article/PIIS0140-6736(08)61852-8/fulltext


Abstract:

In a move believed to be the first of its kind by a major US medical centre, the Cleveland Clinic, Cleveland, OH, USA, announced last week that it has begun to list the industry ties of its doctors and scientists in a searchable directory on its website. For each of these staff, the clinic will “list the names of companies with which they have collaborations, further identifying whether they have equity, the right to royalties, a fiduciary position or a…

 

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As an advertising man, I can assure you that advertising which does not work does not continue to run. If experience did not show beyond doubt that the great majority of doctors are splendidly responsive to current [prescription drug] advertising, new techniques would be devised in short order. And if, indeed, candor, accuracy, scientific completeness, and a permanent ban on cartoons came to be essential for the successful promotion of [prescription] drugs, advertising would have no choice but to comply.
- Pierre R. Garai (advertising executive) 1963