corner
Healthy Skepticism
Join us to help reduce harm from misleading health information.
Increase font size   Decrease font size   Print-friendly view   Print
Register Log in

Healthy Skepticism Library item: 1477

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

 

Publication type: news

Sex, Drugs And Middle Age
CBC-TV 2003 Nov 10


Full text:

In North America, every seven seconds, someone turns 50. But the aging baby boomers are not going down without a fight. Prolonging youth and sexuality has become a cultural obsession. SEX, DRUGS AND MIDDLE AGE, a two-hour documentary, journeys through the maze of menopause for both sexes.

The quest for the sexual fountain of youth has unleashed a multi-billion dollar pharmaceutical race. There’s Viagra for men, new drugs to help women achieve the ultimate orgasm, plus all kinds of hormonal cocktails to preserve the aging body and mind.

The search for a chemical fountain of youth started in the 1960s when estrogen replacement therapy at menopause was sold as the ‘youth pill’.the drug that preserved femininity and sexuality for a lifetime.

It’s been mired in controversy and promise ever since.

Today men are clamouring to have their own menopause recognized.

Testosterone replacement therapy (TRT) is being billed as the new anti-aging hormone for men. But do these drugs work? Are they safe? And has the treatment of menopause for both sexes become an industry? Sex, Drug and Middle Age explores the cultural reasons why our anxieties about aging are at an all-time high.

From London to Vienna to New York, from on-the-edge clinics to the slick marketing campaigns of the drug companies, Sex, Drugs and Middle Age is a story of risks, profits and promises – a documentary journey into the fight against aging.

Sex, Drugs and Middle Age is produced by CBC-TV’s Documentary Program Unit. Executive producer is Mark Starowicz. Senior producer is Susan Dando.

 

  Healthy Skepticism on RSS   Healthy Skepticism on Facebook   Healthy Skepticism on Twitter

Please
Click to Register

(read more)

then
Click to Log in
for free access to more features of this website.

Forgot your username or password?

You are invited to
apply for membership
of Healthy Skepticism,
if you support our aims.

Pay a subscription

Support our work with a donation

Buy Healthy Skepticism T Shirts


If there is something you don't like, please tell us. If you like our work, please tell others.

Email a Friend








Cases of wilful misrepresentation are a rarity in medical advertising. For every advertisement in which nonexistent doctors are called on to testify or deliberately irrelevant references are bunched up in [fine print], you will find a hundred or more whose greatest offenses are unquestioning enthusiasm and the skill to communicate it.

The best defence the physician can muster against this kind of advertising is a healthy skepticism and a willingness, not always apparent in the past, to do his homework. He must cultivate a flair for spotting the logical loophole, the invalid clinical trial, the unreliable or meaningless testimonial, the unneeded improvement and the unlikely claim. Above all, he must develop greater resistance to the lure of the fashionable and the new.
- Pierre R. Garai (advertising executive) 1963