Healthy Skepticism Library item: 14610
Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.
Publication type: news
Jack A.
Sex drug campaign ‘violated rules’
The Financial Times.com 2008 Nov 13
http://registration.ft.com/registration/barrier?location=http%3A%2F%2Fwww.ft.com%2Fcms%2Fs%2F0%2F4b5af76c-b110-11dd-8915-0000779fd18c.html%3Fnclick_check%3D1&referer=
Abstract:
Eli Lilly is to be reprimanded by the UK pharmaceutical industry watchdog for “unbalanced†promotion of its anti-erectile dysfunction drug Cialis, in violation of ethical rules.
The Prescription Medicines Code of Practice Authority has ruled that the US-based company “brought discredit†on the industry through a marketing campaign on television, the internet and in brochures in GP surgeries in the UK.
