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Healthy Skepticism Library item: 14372

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

 

Publication type: Journal Article

Sandall J.
No such thing as a free lunch.
Midwifery. 2008 Jun; 24:(2):123-5
http://www.sciencedirect.com/science?_ob=ArticleURL&_udi=B6WN9-4S69SC2-3&_user=10&_rdoc=1&_fmt=&_orig=search&_sort=d&view=c&_version=1&_urlVersion=0&_userid=10&md5=19da2761d6131bf6f8f2af1ef8c91e25

Keywords:
Advertising as Topic/legislation & jurisprudence* Drug Industry/legislation & jurisprudence Drug Industry/organization & administration* Government Regulation Great Britain Guidelines as Topic Humans Midwifery/legislation & jurisprudence Midwifery/organization & administration* Nurse's Role*

 

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What these howls of outrage and hurt amount to is that the medical profession is distressed to find its high opinion of itself not shared by writers of [prescription] drug advertising. It would be a great step forward if doctors stopped bemoaning this attack on their professional maturity and began recognizing how thoroughly justified it is.
- Pierre R. Garai (advertising executive) 1963