Healthy Skepticism Library item: 14306

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: news

Bayer website tops consumer poll
PMLive.com 2008 Sep 15
http://www.pmlive.com/pharm_market/news.cfm?showArticle=1&ArticleID=7053

Full text:

Bayer has topped the list of pharmaceutical websites most visited by European consumers, rising from the number two spot last year, according to Manhattan Research.

Roche and Pfizer came second and third respectively in the study, Cybercitizen Health Europe.

“In the absence of direct-to-consumer (DTC) pharmaceutical advertising in European countries, the internet plays an important role in how healthcare companies communicate with consumers,” said Meredith Abreu Ressi, VP of research at Manhattan Research.

In 2008, 157 million European adults used the internet for health information.
“Pharmaceutical marketers are looking to leverage the internet and other technology to reach and build relationships with these consumers,” continued Ressi.

The study was carried out online in Q3 2008, surveying 4,079 European consumers from the UK, Germany, Spain, Italy, France, Belgium, Sweden, the Netherlands, Poland, and Portugal.

At least 500 consumers surveyed came from each of the five major markets – the UK, Germany, Spain, Italy and France; at least 250 consumers per country for Belgium and Sweden; at least 100 consumers per country for the Netherlands, Poland and Portugal.

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