Healthy Skepticism Library item: 14275

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: news

Pfizer uses viral marketing to press quit-smoking message
mad.co.uk 2008 Sep 5
http://www.mad.co.uk/Logon/ArticleLogon.aspx?uiArticleID=12d20e57-de7c-4108-8c7b-63c4f5e1aad9&uiNavigationItemID=&uiPageID=8453a00f-9d1a-404a-beda-339905b6b8b4&PipelinedPage=/Main/News/Articlex/12d20e57de7c41088c7b63c4f5e1aad9/Pfizer-uses-viral-marketing-to-press-quit-smoking-message.html&PipelinedQueryString=uiArticleID%3d12d20e57-de7c-4108-8c7b-63c4f5e1aad9%26uiNavigationItemID%3dd8f9fd23-813a-47b2-9696-31d9ca23a265%26

Abstract:

Pharmaceutical brand Pfizer has rolled out a pan-European digital campaign encouraging people to stop smoking.

The Serious Quitters’ Arcade marks the brand’s first venture into viral marketing. The games site is being pushed through Twitter activity, video seeding and a Facebook app based on arcade game Pac-Man. …