Healthy Skepticism Library item: 14233

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Law MR, Majumdar SR, Soumerai SB, .
Effect of illicit direct to consumer advertising on use of etanercept, mometasone, and tegaserod in Canada: controlled longitudinal study
BMJ 2008 Sep 2; 337:
http://www.bmj.com/cgi/content/abstract/337/sep02_1/a1055

Abstract:

Objective To assess the impact of direct to consumer advertising of prescription drugs in the United States on Canadian prescribing rates for three heavily marketed drugs-etanercept, mometasone, and tegaserod.
Design Controlled quasi-experimental study using interrupted time series analysis.