Healthy Skepticism Library item: 14207
Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.
Publication type: news
Mundy A.
Making a Name for Drugs Without Using Their Names
The Wall Street Journal 2008 Aug 29
http://online.wsj.com/article/SB121996938848181717.html?mod=2_1566_topbox
Abstract:
Pfizer Inc. has found a way to encourage the use of its antismoking drug Chantix without detailing serious potential side effects through a commercial that doesn’t mention Chantix at all.
During NBC’s coverage of the Beijing Olympics this month, Pfizer aired a commercial in which a middle-age woman tells the camera, “At 6:30 in the morning, I have a cigarette. And then another on my way to work.” During the 60-second commercial, a voice discusses ways to break the habit and directs viewers to Mytimetoquit.com. Visitors to the site find a link to a Chantix site that contains information on …
