Healthy Skepticism Library item: 14199
Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.
Publication type: news
Manhattan Research Announces Top 10 Product Sites Visited by Physicians
Manhattan Research 2008 Aug 25
http://www.manhattanresearch.com/newsroom/Press_Releases/top-pharma-product-websites-2008.aspx
Abstract:
Diabetes sites gain popularity as treatment options change
Full text:
Diabetes treatment brand sites from Januvia, Actos, Byetta, and Avandia are among the top pharmaceutical product websites in terms of primary care physician visitation, according to a new study from pharmaceutical and healthcare market research company Manhattan Research.
Breaking into this year’s top product site list are Actos, Actonel, Amitiza, and Aciphex, proving to be successful in increasing physician awareness online. Other brands with sites that made strides in physician visitation are Chantix, jumping from the fourth to third position, and Gardasil, moving up three spots from last year’s list.
Top 10 Pharma Product Websites among Physicians in 2008
Ranked by Number of U.S. Primary Care Physician Visitors
Position Product
1. Januvia
2. Actos
3. Chantix
4. Gardasil
5. Actonel
6. Vytorin
7. Amitiza
8. Byetta
9. Avandia
10. Aciphex
Source: ePharma Physician® v8.0 (2008)
“This year’s rankings show that market events, rather than just advertising alone, can be critical drivers to brand websites,” points out Meredith Abreu Ressi, VP of Research at Manhattan Research. “Pharmaceutical companies need to ensure that brand websites contain the latest, most accurate content possible and can be found relatively easily by physicians using search engines to research pharmaceutical information.”
The ePharma Physician® v8.0 study and its accompanying advisory service focus on physician usage and opinions of online pharmaceutical and biotech information and feature data on a broad spectrum of life sciences companies including GlaxoSmithKline, Johnson & Johnson, Pfizer, Teva, UCB, Amgen, and Watson.
ePharma Physician® v8.0 Webcast
Marketers interested in learning more about the latest digital sales and professional marketing trends are invited to attend a webcast from Manhattan Research on August 26. The session is a must-attend event for healthcare and pharmaceutical marketers looking to effectively reach physician audiences through CRM, tech-enabled sales forces, interactive detailing, Web 2.0, pharmaceutical customer service portals, and other strategies.
Date & Time: Tuesday, August 26, 2008 at 11am and 3pm, EDT
Register Now: Enroll online at manhattanresearch.webex.com
About ePharma Physician® v8.0
ePharma Physician® v8.0 was conducted via online survey methodology in Q2 2008 among 1,681 online practicing U.S. physicians.
For seven consecutive years, the study has determined the leading online physician destinations based on the number of physician visitors as well as the content satisfaction of those who visit. In-depth analysis of top product and corporate pharmaceutical websites, health portals, online journal sites, specialty-specific sites, newsletters and society sites is available as part of the ePharma Physician® v8.0 advisory service.
ePharma Physician® v8.0 also includes the following specialist segments in the research: Allergy and Immunology, Cardiology (Cardiovascular Surgery and Interventional Cardiology), Dermatology, Emergency Medicine, Endocrinology, Family Medicine/General Practice, Gastroenterology, Infectious Disease or HIV physician, Internal Medicine, Nephrology, Neurology, OB/GYN, Oncology-Hematology & Medical, Ophthalmology, Pediatrics, Psychiatry, Pulmonology, Radiology, Rheumatology, Surgery (General and Orthopedic), and Urology.
Key Research Topics Covered
ePharma Physician® v8.0 research reveals insight into the following:
• Interactive Detailing and Technology-Assisted Detailing
• Top Online Resources
• Web 2.0 Technologies
• Email Use and Interest
• Pharmaceutical Customer Service Portals
• Top Product and Corporate Websites
