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Healthy Skepticism Library item: 14147

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

 

Publication type: Journal Article

Aitken P.
The ABPI code of practice: controls on the promotion of prescription medicines.
Clin Med. 2008 Apr; 8:(2):128-9
http://www.ingentaconnect.com/content/rcop/cm/2008/00000008/00000002/art00003?token=00521b8599de289c3157b76504c48766c25533a2b6c5f7a254d316a332b25757d5c4f6d4e227a17dc6

Keywords:
Advertising as Topic/standards* Drug Industry/legislation & jurisprudence Drug Industry/standards* Great Britain Humans Prescriptions, Drug*

 

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...to influence multinational corporations effectively, the efforts of governments will have to be complemented by others, notably the many voluntary organisations that have shown they can effectively represent society’s public-health interests…
A small group known as Healthy Skepticism; formerly the Medical Lobby for Appropriate Marketing) has consistently and insistently drawn the attention of producers to promotional malpractice, calling for (and often securing) correction. These organisations [Healthy Skepticism, Médecins Sans Frontières and Health Action International] are small, but they are capable; they bear malice towards no one, and they are inscrutably honest. If industry is indeed persuaded to face up to its social responsibilities in the coming years it may well be because of these associations and others like them.
- Dukes MN. Accountability of the pharmaceutical industry. Lancet. 2002 Nov 23; 360(9346)1682-4.