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Healthy Skepticism Library item: 1411

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

 

Publication type: news

MSF and Oxfam press statement on WTO drugs deal: Flawed WTO drugs deal will do little to secure future access to medicines in developing countries
2003 Aug 30


Full text:

Today’s WTO agreement that is ostensibly intended to get drugs to the poorest countries does not provide a workable solution, according to MÈdecins Sans FrontiËres (MSF) and Oxfam.

“Today’s deal was designed to offer comfort to the US and the Western pharmaceutical industry,” said Ellen ‘t Hoen of MSF. “Unfortunately, it offers little comfort for poor patients. Global patent rules will continue to drive up the price of medicines.”

The original intention of the talks was to facilitate the supply of affordable generic drugs for developing countries. However, this agreement has thrown up new legal, economic, and political obstacles to ensuring production and export of generic medicines in the future. The statement that the US insisted on adds another layer of uncertainty that leaves developing countries vulnerable to pressure not to use the system.

“Today, countries can use compulsory licenses for import, because a supply of generic versions of many drugs is available somewhere on the world market,” said CÈline Charveriat of Oxfam. “What Members do not seem to take into account is that the burdensome system being put in place does nothing to ensure that generic production will happen in the future. Rather, developing countries will have little alternative to the high prices and long-term monopolies of brand-name pharmaceutical companies.”

Yesterday, over twenty developing countries were voicing concerns about the text. Today, they have come under tremendous pressure to adopt it. However, this disappointing outcome must not prevent countries from immediately taking measures that are allowed under WTO patent rules in order to access affordable medicines and save lives.

 

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Cases of wilful misrepresentation are a rarity in medical advertising. For every advertisement in which nonexistent doctors are called on to testify or deliberately irrelevant references are bunched up in [fine print], you will find a hundred or more whose greatest offenses are unquestioning enthusiasm and the skill to communicate it.

The best defence the physician can muster against this kind of advertising is a healthy skepticism and a willingness, not always apparent in the past, to do his homework. He must cultivate a flair for spotting the logical loophole, the invalid clinical trial, the unreliable or meaningless testimonial, the unneeded improvement and the unlikely claim. Above all, he must develop greater resistance to the lure of the fashionable and the new.
- Pierre R. Garai (advertising executive) 1963