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Healthy Skepticism Library item: 1409

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

 

Publication type: news

Wal-Mart To Offer Free Diabetes Screenings at 2,900 Stores Nationwide
kaisernetwork.org 2003 Aug 29


Full text:

Wal-Mart on Sept. 6 will offer free diabetes screenings at all of its 2,900 stores nationwide, the Wall Street Journal reports. Certified health screeners will administer the two-minute test — which normally costs between $15 and $30 — and will encourage people with above-normal blood-sugar levels to see their doctors. An estimated 17 million Americans have diabetes, but about 33% of them are undiagnosed, according to the American Diabetes Foundation. Wal-Mart stores will also use the event to promote health care and food products targeted at people with diabetes, spokesperson Danette Thomson said (Wall Street Journal, 8/29).

 

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...to influence multinational corporations effectively, the efforts of governments will have to be complemented by others, notably the many voluntary organisations that have shown they can effectively represent society’s public-health interests…
A small group known as Healthy Skepticism; formerly the Medical Lobby for Appropriate Marketing) has consistently and insistently drawn the attention of producers to promotional malpractice, calling for (and often securing) correction. These organisations [Healthy Skepticism, Médecins Sans Frontières and Health Action International] are small, but they are capable; they bear malice towards no one, and they are inscrutably honest. If industry is indeed persuaded to face up to its social responsibilities in the coming years it may well be because of these associations and others like them.
- Dukes MN. Accountability of the pharmaceutical industry. Lancet. 2002 Nov 23; 360(9346)1682-4.