Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.
Publication type: Journal Article
Spiers AS.
Key opinion leaders: How to spot one.
BMJ 2008 Jul 15; 337:a790:
http://www.bmj.com/cgi/pmidlookup?view=long&pmid=18632709
Keywords:
Drug Industry*
Marketing*
Public Relations
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