Healthy Skepticism Library item: 14084
Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.
 
Publication type: Journal Article
Reynolds CJ, Yates T, Hughes R.
Key opinion leaders: Getting them while they're young.
BMJ 2008 Jul 15; 337:a792:
http://www.bmj.com/cgi/pmidlookup?view=long&pmid=18632710
Keywords:
Communication*
Drug Industry*
Internet
Interprofessional Relations*
Leadership
Prescriptions, Drug