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Healthy Skepticism Library item: 13949

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

 

Publication type: news

Communiqué Awards show that healthcare education is in safe hands
PM Live 2008 Jul 11
http://www.pmlive.com/pharm_market.cfm?showArticle=1&ArticleID=6909


Full text:

At last night’s annual Communiqué Awards at the Grosvenor House Hotel, London, which recognise best practice in pharmaceutical PR and medical education, it was clear that both
in-house and agency communicators are creating new and purposeful coalitions with healthcare professionals and patient groups, in a climate of change for health services.

Organized by PMGroup, publisher of the leading industry magazines Pharmaceutical Marketing, Pharmaceutical Marketing Europe and Communiqué, these Awards are a highlight in the industry calendar and entries were at a record level this year. The campaigns submitted for each Award category face a rigorous selection process, with the judging panel made up of the industry’s most respected communication experts. The importance of recognizing the individuals and communication teams in the industry who have produced outstanding campaigns is seen as invaluable to encourage internal motivation, external prestige and to share developments in best practice.

Chairman of the judges, Martin Ellis of the Medicom Group, says, “It is encouraging that more and more entries are patient-centric, demonstrating the fact that our industry is truly working in a collaborative fashion with healthcare providers.”

The Communiqué Lifetime Achievement Award was presented to Margot James, a true ambassador for PR and whilst now a Conservative MP, is still committed to best practice in the healthcare communications’ arena.

Over 1,100 guests from the pharmaceutical and healthcare communications industries attended the dinner and presentation, with Dame Edna Everage as Master of Ceremonies.

For further information or digital photographs of the event, winners and/or finalists please contact Anneliese Cameron at PMGroup on 01306 740777 (07880 711756)
View a full list of winners and finalists.

 

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Far too large a section of the treatment of disease is to-day controlled by the big manufacturing pharmacists, who have enslaved us in a plausible pseudo-science...
The blind faith which some men have in medicines illustrates too often the greatest of all human capacities - the capacity for self deception...
Some one will say, Is this all your science has to tell us? Is this the outcome of decades of good clinical work, of patient study of the disease, of anxious trial in such good faith of so many drugs? Give us back the childlike trust of the fathers in antimony and in the lancet rather than this cold nihilism. Not at all! Let us accept the truth, however unpleasant it may be, and with the death rate staring us in the face, let us not be deceived with vain fancies...
we need a stern, iconoclastic spirit which leads, not to nihilism, but to an active skepticism - not the passive skepticism, born of despair, but the active skepticism born of a knowledge that recognizes its limitations and knows full well that only in this attitude of mind can true progress be made.
- William Osler 1909