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Healthy Skepticism Library item: 13898

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

 

Publication type: Journal Article

Cranston L, Allen M, Bugden S, Nguyen A, Bunka D, Regier L, Bean T, Jin M, Campbell C, Marlow BA, Mongeau I, Stern S, Murray S, Becker AB, Marlow BA, Sinclair D, Falz S.
Funding for continuing medical education.
CMAJ 2008 Mar 25; 178:(7):805-6, 809-10
http://www.cmaj.ca/cgi/content/full/178/12/1578


Abstract:

http://www.pubmedcentral.nih.gov/articlerender.fcgi?tool=pubmed&pubmedid=18519914
http://www.pubmedcentral.nih.gov/articlerender.fcgi?tool=pubmed&pubmedid=18519913
http://www.pubmedcentral.nih.gov/articlerender.fcgi?tool=pubmed&pubmedid=18519912
http://www.pubmedcentral.nih.gov/articlerender.fcgi?tool=pubmed&pubmedid=18519911
http://www.pubmedcentral.nih.gov/articlerender.fcgi?tool=pubmed&pubmedid=18519909
http://www.pubmedcentral.nih.gov/articlerender.fcgi?tool=pubmed&pubmedid=18519908
http://www.pubmedcentral.nih.gov/articlerender.fcgi?tool=pubmed&pubmedid=18519907

 

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As an advertising man, I can assure you that advertising which does not work does not continue to run. If experience did not show beyond doubt that the great majority of doctors are splendidly responsive to current [prescription drug] advertising, new techniques would be devised in short order. And if, indeed, candor, accuracy, scientific completeness, and a permanent ban on cartoons came to be essential for the successful promotion of [prescription] drugs, advertising would have no choice but to comply.
- Pierre R. Garai (advertising executive) 1963