Healthy Skepticism Library item: 13897
Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.
 
Publication type: Journal Article
Direct-to-consumer advertising under a different name.
Lancet 2008 Jun 14; 371:(9629):1972
http://linkinghub.elsevier.com/retrieve/pii/S0140-6736(08)60843-0
Keywords:
Advertising as Topic*
Drug Industry*
European Union
Humans
Patient Education as Topic/methods*