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Healthy Skepticism Library item: 13882

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

 

Publication type: news

Goozner M.
Review: Doubt is Their Product by David Michaels and Bending Science by Thomas O. McGarity and Wendy E. Wagner
NewScientist 2008 Jun 11
http://www.newscientist.com/channel/opinion/mg19826605.900-review-idoubt-is-their-producti-by-david-michaels-and-ibending-sciencei-by-thomas-o-mcgarity-and-wendy-e-wagner.html


Abstract:

REAL science depends on the dispassionate search for truth, said sociologist Robert K. Merton a half-century ago. To claim the mantle of scientist, a researcher must be divorced from preconceived bias or monetary gain, and the work should be subjected to the rigorous scrutiny of a community of peers. At the height of the cold war, Merton’s coda provided a ringing defence of Enlightenment values.

But by the time Merton articulated those ideals, the tobacco industry had already set in motion a pseudoscientific strategy that threatened to undermine them. Big Tobacco’s advance guard created a non-profit institute, hired scientists and commissioned papers with a single purpose in mind: to cast doubt on what would soon become a flood of evidence proving that smoking kills.

It worked. Public campaigns to combat smoking were delayed for decades; regulation was forestalled. In a 1966 memo, a tobacco industry official let the …

 

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As an advertising man, I can assure you that advertising which does not work does not continue to run. If experience did not show beyond doubt that the great majority of doctors are splendidly responsive to current [prescription drug] advertising, new techniques would be devised in short order. And if, indeed, candor, accuracy, scientific completeness, and a permanent ban on cartoons came to be essential for the successful promotion of [prescription] drugs, advertising would have no choice but to comply.
- Pierre R. Garai (advertising executive) 1963