Healthy Skepticism Library item: 13807
Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.
Publication type: news
Alphapharm promo
Pharmacy Daily (Australia) - registration required 2008 Jun 20
http://www.pharmacydaily.com.au
Full text:
ALPHAPHARM yesterday launched a new consumer awareness campaign, including TV and radio commercials and instore collateral, encouraging consumers to choose generics.
There’s also a trade campaign encouraging pharmacies to increase rates of substitution.
