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Healthy Skepticism Library item: 13807

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

 

Publication type: news

Alphapharm promo
Pharmacy Daily (Australia) - registration required 2008 Jun 20
http://www.pharmacydaily.com.au


Full text:

ALPHAPHARM yesterday launched a new consumer awareness campaign, including TV and radio commercials and instore collateral, encouraging consumers to choose generics.

There’s also a trade campaign encouraging pharmacies to increase rates of substitution.

 

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What these howls of outrage and hurt amount to is that the medical profession is distressed to find its high opinion of itself not shared by writers of [prescription] drug advertising. It would be a great step forward if doctors stopped bemoaning this attack on their professional maturity and began recognizing how thoroughly justified it is.
- Pierre R. Garai (advertising executive) 1963