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Healthy Skepticism Library item: 13794

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

 

Publication type: Journal Article

Gérvas J.
Human papillomavirus vaccines. Three decent proposals .
CMAJ 2008 Jun 13; epub
http://www.cmaj.ca/cgi/eletters/177/12/1527


Abstract:

Most developed countries have introduced human papillomavirus (HPV) vaccines as a public health measure. But there are continuing doubts about the “real-world” effectiveness of the vaccine and I and others have called for a slower, more cautious approach, so far to no avail (1-5).

Cervical cancer is predominantly a problem in under-developed countries and among poor and marginalized females in rich countries. The major burden of the disease is in poor countries (in Latin America, the Caribbean, and eastern Africa), and these countries can not only not afford the costs associated with a public campaign of HPV vaccinations, but lack the infrastructure to support both mass immunizations — even with a reduced-price vaccine – and the Pap or other screening tests that are fundamental to a holistic cervical cancer prevention program.

Moreover, although marketing of the vaccines promises life-long protection from infection from the two viral types associated with about 70% of cases of cervical cancer, and “the beginning of the end of cervical cancer,” there are no published data to support these claims…


Notes:

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Cases of wilful misrepresentation are a rarity in medical advertising. For every advertisement in which nonexistent doctors are called on to testify or deliberately irrelevant references are bunched up in [fine print], you will find a hundred or more whose greatest offenses are unquestioning enthusiasm and the skill to communicate it.

The best defence the physician can muster against this kind of advertising is a healthy skepticism and a willingness, not always apparent in the past, to do his homework. He must cultivate a flair for spotting the logical loophole, the invalid clinical trial, the unreliable or meaningless testimonial, the unneeded improvement and the unlikely claim. Above all, he must develop greater resistance to the lure of the fashionable and the new.
- Pierre R. Garai (advertising executive) 1963