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Healthy Skepticism Library item: 13684

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

 

Publication type: Journal Article

Mennuti M.
Are doctors prepared for direct-to-consumer advertising of genetic tests?
Obstet Gynecol 2008 Apr; 111:(4):991,
http://www.greenjournal.org/cgi/content/full/111/4/991


Abstract:

To the Editor: The juxtaposition of the Personal Perspectives of Dr. Tracy on direct–to-consumer genetic testing and the Current Commentary that provides us with the American Society of Human Genetics (ASHG) Statement on direct-to-consumer genetic testing was very timely.1,2 This is an issue that is likely to grow in importance for our practices. One has only to look at the Internet sites that offer this testing to understand that women seem to be disproportionately targeted as potential consumers of these services…

Keywords:
Publication Types: Comment Letter MeSH Terms: Advertising as Topic* Attitude of Health Personnel Consumer Health Information Genetic Screening*/economics Humans Privacy

 

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As an advertising man, I can assure you that advertising which does not work does not continue to run. If experience did not show beyond doubt that the great majority of doctors are splendidly responsive to current [prescription drug] advertising, new techniques would be devised in short order. And if, indeed, candor, accuracy, scientific completeness, and a permanent ban on cartoons came to be essential for the successful promotion of [prescription] drugs, advertising would have no choice but to comply.
- Pierre R. Garai (advertising executive) 1963