Healthy Skepticism Library item: 13679

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Moser HR.
A longitudinal assessment of consumers' attitudes toward physicians' advertising.
J Hosp Mark Public Relations 2007; 18:(1):3-19
http://www.ncbi.nlm.nih.gov/pubmed/18453133

Abstract:

The purpose of this study is to investigate current attitudes and opinions toward physicians’ advertising and to compare them to the attitudes expressed 20 years ago. It replicates a survey done in 1986 and uses the same questionnaire and the same population to compare responses longitudinally. Both the 1986 and 2006 respondents agreed that the public would be provided useful information through advertising by physicians, and both groups also believed that it is proper for physicians to advertise. The study seems to confirm the belief of many marketing professionals that advertising and marketing clearly have a place in the future of health care services.

Keywords:
Publication Types: Historical Article MeSH Terms: Adolescent Adult Advertising as Topic*/history Advertising as Topic*/legislation & jurisprudence Attitude to Health* Female History, 20th Century Humans Longitudinal Studies Male Marketing of Health Services Mass Media Middle Aged Physicians Public Opinion Questionnaires