Healthy Skepticism Library item: 13666

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Ta S, Frosch DL.
Pharmaceutical Product Placement: Simply Script or Prescription for Trouble?
Journal of Public Policy & Marketing 2008 Spring; 27:(1):98–106
http://www.marketingpower.com/content17870.php

Abstract:

Pharmaceutical product placements integrate brands into story lines and may be an evolution in the
industry’s focus on direct-to-consumer advertising. Although it is still uncommon, the potential for
such marketing is present and warrants attention. Medications have a unique status as a product
category, and policies need to be tailored accordingly.

Keywords:
pharmaceuticals, product placement, drug advertising

Notes:

Full text available via Pharmalot:
http://www.pharmalot.com/wp-content/uploads/2008/05/product-placement.pdf