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Healthy Skepticism Library item: 13624

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

 

Publication type: media release

ABPI Code introduces new requirements for working with health professionals and patient groups
Prescription Medicines Code of Practice Authority 2008 May 8
http://www.pmcpa.org.uk/?q=node/598


Notes:

Link to current Code:
http://www.pmcpa.org.uk/?q=getcopiesofcode


Full text:

More detailed requirements for pharmaceutical companies’ relationships with patient groups and health professionals will be included in the revised ABPI Code of Practice which comes into effect on July 1.

Many of the changes relate to even greater transparency, and include:

• Companies will have to make publicly available a short description of their support for patient organisations for both financial and significant indirect support.
• Sponsorship declarations must accurately reflect the nature of the company’s involvement.
• It will be a breach of the code to fail to disclose details on ongoing clinical trials.
• Companies will need to have a contract for health professionals and others employed as consultants, and are strongly encouraged to require consultants to declare this as an interest.
• Companies are also encouraged to make publicly available information about donations and grants to institutions etc that support healthcare and research.

As well as changes based on the two codes of the European Federation of Pharmaceutical Industries and Associations (EFPIA), others include heightening awareness of the need for health professionals to report adverse drug reactions (ADRs).

“The ABPI Code of Practice is continually evolving to ensure that the pharmaceutical industry and its stakeholders can have maximum confidence in the standards set for ethical and responsible behaviour of companies and staff,” said Chris Brinsmead, President of the ABPI. “In this, the 50th year of the ABPI Code of Practice, the ABPI has not only agreed to revisions to implement the new requirements of the EFPIA code – as we are obliged to do – but also made further amendments to reflect experience, comments and suggestions received since the introduction of the 2006 code.”

Other changes include:

• More guidance about meetings and hospitality.
• Additional limitations over the supply of samples.
• The publication of interim case reports when publication of the final report is delayed because the company’s procedures require audit.
• Advertisements for the outcome of certain cases will now appear in the nursing media as well as in medical and pharmaceutical journals.

The changes have been approved by the ABPI following consultation, and will come into effect on July 1 with a transition period. Comments, proposals and suggestions on the code are always welcomed and, where relevant, will be considered for possible inclusion. A summary of the changes can be viewed here (http://www.pmcpa.org.uk/?q=workingconsultatively).

 

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What these howls of outrage and hurt amount to is that the medical profession is distressed to find its high opinion of itself not shared by writers of [prescription] drug advertising. It would be a great step forward if doctors stopped bemoaning this attack on their professional maturity and began recognizing how thoroughly justified it is.
- Pierre R. Garai (advertising executive) 1963