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Healthy Skepticism Library item: 13527

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

 

Publication type: news

Merck & Co hits back at JAMA attack on integrity
Pharma Times 2008 Apr 16
http://www.pharmatimes.com/WorldNews/article.aspx?id=13283&src=EWorldNews


Full text:

Merck & Co’s Vioxx has been put back in the spotlight following articles published in the Journal of the American Medical Association which claim that the drugmaker used ghostwriters to draft studies on the now-withdrawn painkiller and then recruited academic experts to put their names to them. It is also claimed the firm downplayed the mortality risks associated with Vioxx in Alzheimer’s patients.

The first JAMA article noted that recent litigation related to Vioxx (rofecoxib) “provided a unique opportunity to examine guest authorship and ghostwriting”, practices which it says “have been suspected in biomedical publication but for which there is little documentation”. A review of 250 documents reveals that Merck worked independently or with publishing companies to prepare manuscripts but then asked outside experts to be first or second authors on the published studies. Documents were found describing Merck marketing employees developing plans for manuscripts,

The second JAMA article claims that Merck may have misrepresented the risk-benefit profile of Vioxx for patients with Alzheimer’s disease. Lead researcher Bruce Psaty wrote that in April 2001, the firm conducted “high-quality analyses that identified a three-fold increase in the risk of death for patients taking Vioxx compared with placebo.” However, he claims indicated that the drugmaker did not provide this information to the US Food and Drug Administration until 2003.

The New Jersey-based drugs giant has responded by saying that many of the points in the JAMA articles “are false, misleading or lack context”. Peter Kim, president of Merck Research Laboratories, said the firm is “disappointed that such false and misleading statements…from trial lawyers have made their way into a medical journal”.

He added that “the allegation that Merck misrepresented mortality data from our Alzheimer’s studies is just plain wrong,” and in terms of the ghostwriting issue, he said “we have explicit policies governing the authorship of papers…and we take those policies very seriously”. He added that “the outside authors of the papers about Merck’s clinical trials referenced in the JAMA article were intimately involved in the studies.”

Nevertheless, another article in the journal, by JAMA editor-in-chief Catherine DeAngelis and executive deputy editor Phil Fontanarosa, states that “the profession of medicine, in every aspect – clinical, education, and research – has been inundated with profound influence from the pharmaceutical and medical device industries. This has occurred because physicians have allowed it to happen, and it is time to stop”. The two articles focus on Merck, the authors note, but “but make no mistake, the manipulation of study results, authors, editors, and reviewers is not the sole purview of one company”.

They concluded by saying that “when integrity in medical science or practice is impugned or threatened – such as by the influence of industry – patients, clinicians, and researchers are all at risk for harm, and public trust in research is jeopardised”.

 

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Cases of wilful misrepresentation are a rarity in medical advertising. For every advertisement in which nonexistent doctors are called on to testify or deliberately irrelevant references are bunched up in [fine print], you will find a hundred or more whose greatest offenses are unquestioning enthusiasm and the skill to communicate it.

The best defence the physician can muster against this kind of advertising is a healthy skepticism and a willingness, not always apparent in the past, to do his homework. He must cultivate a flair for spotting the logical loophole, the invalid clinical trial, the unreliable or meaningless testimonial, the unneeded improvement and the unlikely claim. Above all, he must develop greater resistance to the lure of the fashionable and the new.
- Pierre R. Garai (advertising executive) 1963