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Healthy Skepticism Library item: 13488

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

 

Publication type: Journal Article

Simmonds H.
It takes two to tango
BMJ 2008 Apr 8; epub
http://www.bmj.com/cgi/eletters/336/7647/776#193296


Abstract:

Both the pharmaceutical industry and health professionals must take responsibility for ensuring that their relationships remain ethical and professional. The activities of pharmaceutical companies are covered by the ABPI Code of Practice for the Pharmaceutical Industry which reflects and extends beyond UK law. The GMC’s Good Medical Practice prohibits doctors from asking for, or accepting, any inducement, gift or hospitality that affects, or could be seen to affect, their judgement. (‘Bend it like…?’, Views and Reviews, 5 April 2008)

Pharmaceutical companies can arrange advisory board meetings and pay health professionals for advice as long as the arrangements comply with the ABPI Code. To be considered a legitimate advisory board, participants should be chosen according to their expertise so that they can contribute meaningfully to the meeting…


Notes:

Rapid Response to:

VIEWS & REVIEWS:
Des Spence
Bend it like . . . ?
BMJ 2008; 336: 776
http://www.bmj.com/cgi/content/extract/336/7647/776

 

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As an advertising man, I can assure you that advertising which does not work does not continue to run. If experience did not show beyond doubt that the great majority of doctors are splendidly responsive to current [prescription drug] advertising, new techniques would be devised in short order. And if, indeed, candor, accuracy, scientific completeness, and a permanent ban on cartoons came to be essential for the successful promotion of [prescription] drugs, advertising would have no choice but to comply.
- Pierre R. Garai (advertising executive) 1963