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Healthy Skepticism Library item: 13456

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

 

Publication type: news

Hensley S.
Odds Rise for FDA Shield Against Drug Liability
The Wall Street Journal Health Blog 2008 Apr 7
http://blogs.wsj.com/health/2008/04/07/odds-rise-for-fda-shield-against-drug-liability/?mod=google_news


Full text:

Johnson & Johnson maintains that it can’t be sued by thousands of women who claim they were injured by the company’s birth control patch because the FDA approved the product as safe and effective.

The seemingly tautologous legal argument is called pre-emption. “After decades of being dismissed by courts, the tactic now appears to be on the verge of success,” attorneys for plaintiffs and drug makers tell the New York Times.

J&J’s Ortho Evra patch delivered much more of the hormone estrogen than regular oral contraceptives, the Times reports, potentially raising the risk of blood clots and strokes.

The Times says J&J obscured that fact, yet is still counting on the FDA’s approval of the patch to shield the company from liability claims. A J&J spokeswoman told the paper, “We have regularly disclosed data to the FDA, the medical community and the public in a timely manner.”

In February, the Supreme Court ruled that makers of medical devices can’t be sued over their products’ safety and effectiveness, if the devices received premarket approval from FDA. The court split on a Pfizer case that could have provided a step toward pre-emption for prescription drugs. That deadlock raised the stakes for Wyeth v. Levine, a case scheduled for the Supreme Court in the fall, that could make a broad pre-emption shield a reality for medicines.

 

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As an advertising man, I can assure you that advertising which does not work does not continue to run. If experience did not show beyond doubt that the great majority of doctors are splendidly responsive to current [prescription drug] advertising, new techniques would be devised in short order. And if, indeed, candor, accuracy, scientific completeness, and a permanent ban on cartoons came to be essential for the successful promotion of [prescription] drugs, advertising would have no choice but to comply.
- Pierre R. Garai (advertising executive) 1963