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Healthy Skepticism Library item: 13442

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

 

Publication type: Journal Article

Tracey WR.
Letter by Tracey regarding article,
Circulation 2008 Mar 18; 117:(11):e194
http://circ.ahajournals.org/cgi/content/full/117/11/e194


Abstract:

No abstract available.

Keywords:
Publication Types: Comment Letter MeSH Terms: Cooperative Behavior Coronary Disease/drug therapy Coronary Disease/therapy Drug Approval*/legislation & jurisprudence Drug Industry* Drugs, Investigational* Humans Ischemic Preconditioning Research Support as Topic Substances: Drugs, Investigational


Notes:

Comment on:
Circulation. 2007 Sep 18;116(12):1344-5.

 

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As an advertising man, I can assure you that advertising which does not work does not continue to run. If experience did not show beyond doubt that the great majority of doctors are splendidly responsive to current [prescription drug] advertising, new techniques would be devised in short order. And if, indeed, candor, accuracy, scientific completeness, and a permanent ban on cartoons came to be essential for the successful promotion of [prescription] drugs, advertising would have no choice but to comply.
- Pierre R. Garai (advertising executive) 1963