Healthy Skepticism Library item: 13348

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: news

Pharmaceutical Marketing Ltd rebrands as PMGroup
PM Live 2008 Mar 20
http://www.pmlive.com/index.cfm?showArticle=1&ArticleID=6582

Full text:

Pharmaceutical Marketing Ltd has brought its brands under the single identity of PMGroup this week, to reflect the company’s growing authority and status in working with the UK pharmaceutical industry as a conduit for achieving best practice in all its marketing disciplines. PMGroup is also launching two new titles this month: Counterpoint and Innovative Thinkers, both of which will further open up the debate and provide expert opinion on what UK’s pharmaceutical industry needs to do to outperform its competitors in an increasingly complex market. PMGroup’s managing director, Mark Savage, said: “Since the inception of the company, we have looked at answering the marketing issues and needs of UK’s pharmaceutical companies to help them grow existing and new markets. “For a long time there’s been talk about the boundaries in healthcare changing but now we are seeing the need for new sets of skills in areas such as global and digital marketing. The time is right for us to create a more recognisable, single identity so that the industry can draw on the expertise represented in our various brands.” The company was formed in 1988 by Mark Savage, formerly group advertising director for the Medical Division of Haymarket Publishing and Trish Savage, formerly an industry marketer with Swiss multinational, Ciba (now Novartis) who is now PMGroup’s Marketing Director. PMGroup core brands include: Pharmaceutical Marketing; Pharmaceutical Marketing Europe; The Directory of Advertising Agencies; Communiqué; Communiqué USA; Breakthrough; Practical Guide Series; Meetings and Venues’ Guide; 10 Ways to… supplements; New Health Strategies; Company Profiles; PMLive.com; Communiqué Awards; PMEA scheme; Counterpoint, and Innovative Thinkers.