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Healthy Skepticism Library item: 13346

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

 

Publication type: news

Widower sues NJ contraceptive producers for wife's death
The Star Ledger 2008 Mar 19
http://www.nj.com/news/index.ssf/2008/03/widower_sues_nj_contraceptive.html


Full text:

A Toms River man is suing the companies that produce NuvaRing, the contraceptive he believes led to his wife’s death in December, the Asbury Park Press reports.

The lawsuit filed by Robert Bozicev’s attorneys in state Superior Court in Essex County names Organon USA, Inc. the Roseland manufacturer and distributor of NuvaRing, and Schering Plough Corp. in Kenilworth, which purchased Organon in 2007.
Bozicev’s wife Jackie Kelly, the mother of two children under 2 years old, died of an obstruction to the arteries in the lungs caused by a blood clot in the pelvic veins, the Asbury Park Press reported, adding the lawsuit alleges that progestin in NuvaRing users may be at increased rise of blood clots, strokes and heart attacks.

 

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As an advertising man, I can assure you that advertising which does not work does not continue to run. If experience did not show beyond doubt that the great majority of doctors are splendidly responsive to current [prescription drug] advertising, new techniques would be devised in short order. And if, indeed, candor, accuracy, scientific completeness, and a permanent ban on cartoons came to be essential for the successful promotion of [prescription] drugs, advertising would have no choice but to comply.
- Pierre R. Garai (advertising executive) 1963