Healthy Skepticism Library item: 13342
Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.
 
Publication type: news
Gold X to ‘brand manage’ Xenical
Pharmacy Daily (Australia) - registration required 2008 Mar 28
http://www.pharmacydaily.com.au
Full text:
THE Pharmacy Guild’s Gold Cross commercial arm will become the brand manager of Roche’s controversial weight loss medication Xenical (orlistat). Kos Sclavos revealed the move at APP yesterday, however full details weren’t available before PD’s deadline this morning. Sclavos said Xenical was an effective medication which had received “horrendous publicity”. The deal would be the first time the Guild has endorsed a prescription drug in this manner.