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Healthy Skepticism Library item: 13221

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

 

Publication type: news

Lilly repudiates New York Times article
PM Live 2008 Mar 17
http://www.pmlive.com/index.cfm?showArticle=1&ArticleID=6577


Full text:

Us pharma company Eli Lilly has hit back against an article published by the New York Times online on March 15 that said e-mails advised the promotion of Zyprexa for unapproved uses.

A court in Anchorage in the State of Alaska heard that an email sent by Lilly’s then vice president for pharmaceutical products Dr John Lechleiter allegedly encouraged the schizophrenia medicine for use with children.

The Times reported that Lechleiter said in the message that Eli Lilly “must seize the opportunity to expand our work with Zyprexa” for use in a children already being treated for mental health disorders.

Calling the article “flat out wrong”, Eli Lilly said: “The Times article not only mischaracterised Dr Lechleiter’s email, which the court deemed inadmissible, but significantly minimised Lilly’s perspective on this topic, resulting in a very skewed and inaccurate article.”

“Dr Lechleiter’s email was nothing more than a call to action to ensure Lilly’s development organisation placed a high priority on conducting clinical trails to address these important medical questions,” Eli Lilly added.

According to Eli Lilly, physicians had already been prescribing Zyprexa to children in an attempt to secure a more manageable and better life for those suffering from mental health problems and psychosis.

Eli Lilly is currently being sued by the State of Alaska for compensation they claim is owed to patients who developed diabetes whilst using the antipsychotic drug Zyprexa.

 

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What these howls of outrage and hurt amount to is that the medical profession is distressed to find its high opinion of itself not shared by writers of [prescription] drug advertising. It would be a great step forward if doctors stopped bemoaning this attack on their professional maturity and began recognizing how thoroughly justified it is.
- Pierre R. Garai (advertising executive) 1963