Healthy Skepticism Library item: 13168
Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.
Publication type: Journal Article
Ng DH, Lee MM, Chong N, Eong KG.
Stop-smoking television advertisements: a necessary evil?
Ann Acad Med Singapore 2007 Dec; 36:(12):1036-7
http://www.annals.edu.sg/pdf/36VolNo12Dec2007/V36N12p1036.pdf
Abstract:
Dear Editor:
On 20 March 2007, Singapore’s Health Promotion Board (HPB) ran its first 3-month long smoking control campaign. Its 2-pronged approach began with a multimedia campaign featuring hard-hitting messages with the theme “Quitting is hard. Not quitting, is harder.†This was immediately followed up with a community outreach programme themed “Ready to quit, give it a tryâ€, which comprised community road shows in various locations with counsellors offering support and advice to those who wanted to quit smoking…
Keywords:
Publication Types:
Letter
MeSH Terms:
Advertising as Topic
Health Knowledge, Attitudes, Practice
Health Promotion*
Humans
Singapore
Smoking/prevention & control*
Smoking Cessation/methods*
Social Marketing*
Television*
