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Healthy Skepticism Library item: 13098

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

 

Publication type: Journal Article

Higgins SP.
Drug representatives: giving you lunch or stealing your soul?
Dermatol Online J 2007 Oct 13; 13:(4):5
http://dermatology.cdlib.org/134/commentary/drugreps/higgins.html


Abstract:

Pharmaceutical companies and their representatives attempt to influence the practice of medicine by giving gifts. Gifts, even those of trivial monetary value, impart a sense of obligation that conflicts with the provider’s primary responsibility to the patient. Providers are less likely than their patients and peers to believe that gifts change their own prescribing habits, making them vulnerable to manipulation by industry. Providers who interact with drug reps must exercise caution to prevent compromise of the patient-physician relationship.

 

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...to influence multinational corporations effectively, the efforts of governments will have to be complemented by others, notably the many voluntary organisations that have shown they can effectively represent society’s public-health interests…
A small group known as Healthy Skepticism; formerly the Medical Lobby for Appropriate Marketing) has consistently and insistently drawn the attention of producers to promotional malpractice, calling for (and often securing) correction. These organisations [Healthy Skepticism, Médecins Sans Frontières and Health Action International] are small, but they are capable; they bear malice towards no one, and they are inscrutably honest. If industry is indeed persuaded to face up to its social responsibilities in the coming years it may well be because of these associations and others like them.
- Dukes MN. Accountability of the pharmaceutical industry. Lancet. 2002 Nov 23; 360(9346)1682-4.