Healthy Skepticism Library item: 13078

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: news

Allergan receives subpoena on promotional practices of Botox
Pharmaceutical Business Review 2008 Mar 4
http://www.pharmaceutical-business-review.com/article_news.asp?guid=EC1DE9B7-2853-487F-A743-73FC6EE258D9

Full text:

Allergan has received a subpoena from the US Attorney’s Office for the Northern District of Georgia requesting the production of documents regarding promotional practices involving Botox for therapeutic indications.

The subpoena broadly requests documents regarding promotional, educational and other activities relating to Botox. The company’s current understanding is that the inquiry involves questions regarding alleged off label promotion relating to the use of Botox for the treatment of headache.

Allergan has said that it will fully cooperate with the US Department of Justice to satisfactorily address any and all of their questions regarding this matter.

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Cases of wilful misrepresentation are a rarity in medical advertising. For every advertisement in which nonexistent doctors are called on to testify or deliberately irrelevant references are bunched up in [fine print], you will find a hundred or more whose greatest offenses are unquestioning enthusiasm and the skill to communicate it.

The best defence the physician can muster against this kind of advertising is a healthy skepticism and a willingness, not always apparent in the past, to do his homework. He must cultivate a flair for spotting the logical loophole, the invalid clinical trial, the unreliable or meaningless testimonial, the unneeded improvement and the unlikely claim. Above all, he must develop greater resistance to the lure of the fashionable and the new.
- Pierre R. Garai (advertising executive) 1963