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Healthy Skepticism Library item: 13045

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

 

Publication type: Journal Article

Lee DY, Armour C, Krass I.
The development and evaluation of written medicines information for type 2 diabetes.
Health Educ Res 2007 Dec; 22:(6):918-30
http://her.oxfordjournals.org/cgi/content/full/22/6/918


Abstract:

Written Medicines Information (WMI) is regarded as a key component in diabetes consumer education. In Australia, there is a paucity of WMI that specifically tailors to the extensive array of medicines used for the lifelong management of Type 2 diabetes. This research project aimed to employ a novel framework, the ‘Consumer Involvement Cycle’, to investigate consumer perspectives and needs of medicines information for Type 2 diabetes and develop appropriate WMI for the Type 2 diabetes population. The Consumer Involvement Cycle involved people with Type 2 diabetes and health professionals (HPs) working in partnership to design a series of WMI, incorporating a range of consumer-conceived ideas and concepts with professional evaluation from an expert panel of reviewing HPs. A total of 12 leaflets were developed. The Flesch-Kincaid Grade Level Score for the leaflets was approximately 8.0, which is considered to be ‘fairly easy’, in other words easily understood by a large proportion of the general public. The Consumer Involvement Cycle was validated as a useful framework in developing and evaluating appropriate consumer information. Consumer perspectives should be sought and well incorporated throughout the process of designing and assessing educational materials intended for consumer use.

Keywords:
* Adult * Aged * Consumer Health Information/standards* * Diabetes Mellitus, Type 2/drug therapy* * Diabetes Mellitus, Type 2/psychology * Drug Labeling/standards* * Female * Health Knowledge, Attitudes, Practice * Health Services Needs and Demand * Humans * Male * Middle Aged * New South Wales * Patient Education as Topic/standards* * Patient Participation * Qualitative Research * Teaching Materials/standards*

 

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What these howls of outrage and hurt amount to is that the medical profession is distressed to find its high opinion of itself not shared by writers of [prescription] drug advertising. It would be a great step forward if doctors stopped bemoaning this attack on their professional maturity and began recognizing how thoroughly justified it is.
- Pierre R. Garai (advertising executive) 1963