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Healthy Skepticism Library item: 12907

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

 

Publication type: news

Fried RG.
Wonder drugs
Philadelphia Inquirer 2008 Feb 21
http://www.philly.com/inquirer/opinion/20080221_Letters_to_the_Editor.html


Full text:

Your article about adverse side effects and the resulting lawsuits from atypical antipsychotic drugs (“Tarnished view of wonder drugs,” Feb. 17) is disturbing for what it reveals about the tactics the pharmaceutical industry uses to promote powerful and often harmful drugs.
Just as disturbing is that this story and most articles about pharmaceuticals are published in the business section of the paper. If your assumption is correct, namely that most people are concerned about drug company shenanigans only if it threatens their stock earnings, then that may be the most disturbing thing of all.

 

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As an advertising man, I can assure you that advertising which does not work does not continue to run. If experience did not show beyond doubt that the great majority of doctors are splendidly responsive to current [prescription drug] advertising, new techniques would be devised in short order. And if, indeed, candor, accuracy, scientific completeness, and a permanent ban on cartoons came to be essential for the successful promotion of [prescription] drugs, advertising would have no choice but to comply.
- Pierre R. Garai (advertising executive) 1963