Healthy Skepticism Library item: 12869

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Munro G, de Wever J.
Culture clash: alcohol marketing and public health aspirations.
Drug Alcohol Rev 2008 Mar; 27:(2):204-11
http://www.informaworld.com/smpp/content?content=10.1080/09595230701827136

Abstract:

It is of no coincidence that a number of recent Harm Reduction Digests have addressed the issue of the reduction of alcohol-related harm. Despite the dominant focus on illicit drug use in the popular discourse, alcohol remains Australia’s number one drug problem, as it is in many other developed countries. In this Digest Munro and de Wever use the ‘four Ps’ of marketing: product, price, place and promotion, to critique the two decades industry self-regulation of alcohol marketing. They conclude that if we are going to develop policies which effectively change Australian drinking culture to reduce alcohol-related harm, we need first to accept that the alcohol industry and the health field have separate and conflicting interests.