Healthy Skepticism Library item: 12849
Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.
Publication type: Journal Article
Srivastava RK.
Personal effects? Can emotive marketing through relationships influence rational doctors' prescriptions
Mark Health Serv 2007; 27:(4):29-32
http://www.ncbi.nlm.nih.gov/pubmed/18186452?dopt=Abstract
Keywords:
Drug Industry
Emotions*
Humans
Marketing/methods*
Physicians*
Prescriptions, Drug*
United States
