Healthy Skepticism Library item: 12809

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: news

Jack A.
Roche under spotlight over diet pills case
The Financial Times 2008 Feb 11
http://www.ft.com/cms/s/c36d39b0-d8d3-11dc-8b22-0000779fd2ac,Authorised=false.html?_i_location=http%3A%2F%2Fwww.ft.com%2Fcms%2Fs%2F0%2Fc36d39b0-d8d3-11dc-8b22-0000779fd2ac.html%3Fnclick_check%3D1&_i_referer=&nclick_check=1

Abstract:

Roche, the Swiss pharmaceuticals company, financially backed and sold large quantities of its prescription slimming medicine to the operator of a chain of private UK diet clinics in spite of suspicions at one stage that the pills were being sold illegally.

The case provides insights into the marketing practices of a pharmaceutical company selling a leading drug in the slimming aid sector.

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...to influence multinational corporations effectively, the efforts of governments will have to be complemented by others, notably the many voluntary organisations that have shown they can effectively represent societyâ€™s public-health interestsâ€¦
A small group known as Healthy Skepticism; formerly the Medical Lobby for Appropriate Marketing) has consistently and insistently drawn the attention of producers to promotional malpractice, calling for (and often securing) correction. These organisations [Healthy Skepticism, MÃ©decins Sans FrontiÃ¨res and Health Action International] are small, but they are capable; they bear malice towards no one, and they are inscrutably honest. If industry is indeed persuaded to face up to its social responsibilities in the coming years it may well be because of these associations and others like them.
- Dukes MN. Accountability of the pharmaceutical industry. Lancet. 2002 Nov 23; 360(9346)1682-4.