Healthy Skepticism Library item: 12801
Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.
Publication type: Journal Article
O'Keefe DJ, Jensen JD.
The relative persuasiveness of gain-framed and loss-framed messages for encouraging disease prevention behaviors: a meta-analytic review.
J Health Commun 2007 Oct-Nov; 12:(7):623-44
http://www.informaworld.com/smpp/content?content=10.1080/10810730701615198
Abstract:
A meta-analytic review of 93 studies (N = 21,656) finds that in disease prevention messages, gain-framed appeals, which emphasize the advantages of compliance with the communicator’s recommendation, are statistically significantly more persuasive than loss-framed appeals, which emphasize the disadvantages of noncompliance. This difference is quite small (corresponding to r = .03), however, and appears attributable to a relatively large (and statistically significant) effect for messages advocating dental hygiene behaviors. Despite very good statistical power, the analysis finds no statistically significant differences in persuasiveness between gain- and loss-framed messages concerning other preventive actions such as safer-sex behaviors, skin cancer prevention behaviors, or diet and nutrition behaviors.
Keywords:
Databases, Bibliographic
Epidemiologic Studies
Health Behavior*
Health Promotion/methods*
Humans
Patient Compliance/psychology*
Persuasive Communication*
Primary Prevention/methods*
Social Marketing*
