Healthy Skepticism Library item: 12800

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Latimer AE, Salovey P, Rothman AJ.
The effectiveness of gain-framed messages for encouraging disease prevention behavior: is all hope lost?
J Health Commun 2007 Oct-Nov; 12:(7):645-9
http://www.informaworld.com/smpp/content?content=10.1080/10810730701619695

Abstract:

This commentary is a response to O’Keefe and Jensen’s (2007/this issue) meta-analysis of the persuasive effects of gain- and loss-framed messages encouraging disease prevention behaviors. We suggest that the future of message framing is promising with newly emerging approaches to increasing message effectiveness.

Keywords:
Health Behavior Health Promotion/methods* Humans Motivation Patient Compliance/psychology Persuasive Communication* Primary Prevention/methods* Social Marketing*